Diner Proposed to Serve Airport, Call Centers, and Idaho Falls
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I propose a diner or cafe be located on a vacant lot near the Idaho Falls airport, specifically on International Way.
There is a perfect little spot on the north side of International Way, between the white Scientech building and the call centers’ parking lot. I included the map graphic to give you an idea of the location. The vacant lot is probably not big enough for a permanently constructed building and a parking lot, but it could be perfect for a prefabricated diner-style restaurant. See the Diner entry at Wikipedia for a description of how diners are uniquely traditional American eateries.
I have heard from friends working at the various call centers along International Way that they wish there was a close place to get fast food and convenience items. The four commercial buildings along International Way employ about 800 employees, many of whom only get a half hour for lunch. A diner on International Way could serve all of these employees quickly and efficiently, and perhaps make the west side a little safer. Apparently many race to Broadway for fast food, then race back to log back in time. Many employees on International Way also apparently order delivery, so there is a sizable market for an eatery on this block.
There could also be significant customer traffic from the Idaho Falls airport. The airport’s in-house restaurants have never performed well over the years. Complaints have ranged from slow service to bad food to high prices to the hassle of parking at the airport just to eat. I contacted a previous airport director about this idea, and was told they can never get the International Way employees to eat at the airport, despite being a stone’s throw away.
Besides the strategic location and close customer base, this could be the only true diner in Idaho Falls, making it an attractive option for locals seeking a new eating experience. I think a truly retro look with neon and a prefabricated chromed building would attract positive attention. The menu could be simple with traditional American dishes, and stocking cigarettes will guarantee traffic from many call center employees.
Just imagine the nostalgic Americana that could be recaptured with this idea.
What do you think?
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Comments
Another aspect to consider is the growth of our city and the growth of our airport. I am surprised an eatery like this does not exist in this area.
Also I forgot to mention the numerous businesses along Skyline that would probably frequent this diner, and the neighborhood within walking distance. This diner would probably attract families to walk over for dinner or a shake.
This is a great idea Joe and one that’s worked well in other cities I’ve been to. One of my favorites is called Anthony’s Runway 84 and is located next to the airport in Ft.Lauderdale. It’s probably closer to a restaurant than a diner, but they serve some of the best Italian food you’ll ever eat. The restaraunt is in an airport/airplane type theme and back when I was younger they actually had little speakers on the table that would broadcast the pilots talking back and forth to the tower as you watched the planes land and take off. It was the coolest thing. Unfortunately they don’t do that anymore with the speakers, but it was a great touch while waiting for your food to come out.
I think your diner idea would be a great hit though. Serving burgers, sandwiches, homemade soups, etc. to the lunch crowd. You have to think it would make a killing in that location. I really like the food at 5&diner. They have great portions at a good price and the food is real good too. I ate at Wingers for the first time last week and was not impressed at all. Why would a restaraunt name themselves “Wingers” and only serve one type of chicken wings? They aren’t even good buffalo wings. Their wings are smothered in this sweet sticky barbeque sauce. I don’t know maybe its me, but I would think a place like that should serve a have a dozen different style and/or flavor wings. imo
Good idea with the diner idea though.
I haven’t had a chance to look at the exact design Joe, but I LOVE the idea.
This is one area where McNeil, as much as they frustrate me with their lack of clear info about T.C. and the 13 story tower, make me happy. I think in a lot of ways they have encouraged local people to think of additional goods and services not currently being met.
Have you ever thought about the the restaurant business for yourself?
I know someone mentioned the close gas station off of Granview, but I know that station won’t be sold for anything but another fuel station. Essentially, INL has a major say in who buys it as bio-fuesl (or other) that INL develops, they want pumped there.
Additionally, to be really useful and make some $, putting a restuarant/diner/eatery near where 800 people work daily, plus not only airline passengers, but those who may meet them or take them for their flights, and the airport businesses staff all would be much more likely to eat closer to the airport, IMHO.
One thing I’d consider, which I do believe you mentioned, but perhaps not quite on the scale I’d suggest, is having catering be a larger part of the business. Physically, it doesn’t take up more room for sit-down customers.
But more importantly, we know the Centers Partners recently landed a contract from a Fortunate 500 Business, as they have with other contracts. Higher end catering would allow for business discussions to occur in a more relaxed environment.
Quiet board rooms, confernce rooms etc. which can easily be converted to a private area to have lunch or dinner, while discussing business is often preferred by some clients. Sometimes those in charge want to interact with employees more, or just get a feel for how business is conducted by a local company.
There is a HUGE GAP - especially on the west side for quality catering to meet some of these needs.
Additionally, one group not really mentioned here, but should be considered, are the private air terminals. This is not about FVS - there are about 100 private planes and many terminals with private quarters at the airport leased to many businesses and/or individuals that may surprise some.
At other airports, for those who fly on private planes/jets/helicopters, there is often local catering for the flight crew, let alone the passengers. Additionally, it’s my understanding that some of the private terminals have meeting rooms in them. Once again, catering lunch service to those who fly in for business and wish to remain close to their aircraft, perhaps due to time constraints or whatever, would be a huge plus.
The private catering of privately owned aircraft MAY be done; however, on the web pages where that type of info is usually listed, I still cannot find it for Idaho Falls.
If someone really thinks about this idea, it would be worth it to learn more not only about the commercial airport traffic, but the private flights as well.
And if someon is willing to do the work to start this type of catering service (even prior to a diner being built), I’ll be happy to give you the correct spelling of my name for my “Finder’s Fee or Business Suggestion Fee.”
This is an untapped market waiting for either a group of people or someone to met the need.
Overall, I really, really like this idea of a eating establishment in the area shown above!
And the map makes this so much easier for those who aren’t familiar with the area to hopefully visualize it more easily.
I actually had thought of it, but I know the restaurant business involves many hours, and I’m unique in my life that I’ve never worked a food job so I don’t think I’m qualified.
Catering could be another opportunity, especially since the place is right there in the middle of it.
Someone asked me why not just put the diner on the corner instead of in the vacant lot next to the white Scientech building. I’ve checked on that white building, and Scientech wants a ridiculous amount of money for it. Maybe if they could bring the price down, or subdivide the corner to actually use the grassy corner part. The white scientech building is apparently empty for 11 months out of the year, so who knows what they are doing there.
Yeah, the location really seems critical in this. Some buddies from the call centers have said that unique spot would be perfect.
I use to work over there and my husband currently does. I agree that something needs to be done because the area is horrible for traffic at lunch time. However, judging by where you are suggesting to put the building, I don’t believe that they can.
I worked over in that area before and around the time that the over flow parking lot was put in for the Qwest/CP employees. It took a long time for it to actually be approved due to the zoning around the airport. I don’t remember the exact reasoning but basically it had to do with the fact that there had to be a “buffer” around the airport in case of an accident (i.e. a plane driving off of the end of the runway).
Obviously CP and Qwest were able to compromise with the city and get the parking lot installed, but I would imagine the fight to put a building in that area would be much more in depth.
IMHO, this thread is an example of the best of what is on Idaho Fallz.Com.
I’ve recently referred a lot of visitors to the site, some may be relocating, some on vacations. Sometimes, I think it is a little difficult to tell with day to day discussions if we mostly get along in the area, fight all the time or what life is like in Idaho Falls.
(thank you so very much Larry Lyon for your latest distraction from REAL local issues like like the possibility of hiring more I.F. cops (P.R. 7/13- I.F. City Council Budget).
So I congratulate Joe for starting this thread as it allows various people to contribute their knowledge to the discussion.
Roxy adds a HUGE piece of information and probably the explanation of why someone hasn’t built in the area previously.
However, what about a catering service, say based out of a vacant downtown space that would deliver to these businesses? Or, much like the pizza delivery concept, just deliver an order of food over X amount of $ to employees who are working?
This is a true new, and if you haven’t been driving around lately, drive sometimes by the new CAES and Univeristy Place/INL area. Do you think it is just coinciden a local developer has already built two buildings that could accomodate businesses working with CAES?
Those 2 buidings have lab/research space, processing space, storage/distribution areas and offices. Another local developer has proven that their business takes CAES to be big business, given the additional jobs that were promised.
So if local realtors are already building spec buidlings, given the anticipated need once CAES is open and running, why aren’t others starting their work now in building restaurants, cozy eateries, watering holes, and other food establishments in the University Blvd. area?
I’m one that loves mom and pops businesses, if they are run correctly.
But, I also see the need for second resturants of certain National Chains. Think of where you can’t eat, as the lines are two long. Wouldn’t it be nice to have, say another Chili’s on the east side of town and all of the chains, not currently, on the west side of town available for lunch?
I still support the local business idea, regardless of whether that means someone establishes a brand new original eatery, or is able to be a franchisee of a large restaurant (I didn’t say drive thru).
I’ll bet the Northwest area of Idaho Falls looks different in even 2 years, when it comes to new businesses.
ONLY with a large work force and a certain $ amount payroll will some stop adding their new Leatherbys (great place, if you’ve never been) and the other new sandwich shop opening on Hitt Rd. and start businesses elsewhere in the metro area.
WHO isn’t listening to us? Who isn’t watching where the growth in employment is physically located in Bonneville County?
I firmly believe several good businesses could come out of this identified need, given the companies who utilize the Call Centers and their almost 1,000 daily employees.
The City of I.F. doesn’t have as many employees as work in the Center Partners. Hello out there, employees are telling you they are willing to spend their money, if someone would begin businesses to accomodate them.
I believe that the time is rapidly approaching for the west side of IF to boom, loudly. There are still plenty of available lots and “abandoned” buildings (such as the old Ernst) that should begin to garner attention from prospective real estate investors. After all with all of the excitement generated by Taylor Crossing and their projects, the up and coming Snake River Landing, Sunnyside Crossroads, River View Plaza, and various other hotels and projects attention is turning quickly to the west side of town.
The Hitt Road/ 17th Street corridor has outgrown itself for now, regionally it only makes sense to place services near major employers (and future major employers) such as the INL, CAES, Quest, and Center Partners. Someone will see the need if they haven’t already, and will pounce on this opportunity.
The key to a diner in that location is to also reduce the traffic. 800 people racing from the airport to Broadway and back in a half hour every day creates some significant traffic. A diner in this location could cut that number in a third or half. Can an eatery survive with 200-400 customers a day?
If the city bent backwards a little for the call centers, maybe the Planning and Zoning commission could bend backwards a little for this concept, if they agree with the good impact it has on those workers and our west side traffic. It is next to an existing building so if a plane were to crash in the area I don’t think it would skip around the white Scientech building.
BTW, I was looking around at prefabricated diners, and you can buy them in several places online, look up several models and sizes, buy them new or used.
And those are just the diner manufacturers. A local shop may be able to build a diner also, like that place that retrofits RVs into high-end RVs (I forget their name).
Reading the Idaho State Journal this morning, they had a story on a guy in Oakley Utah who is doing this idea!
He bought a used diner back east for $27k and shipped it west. He said it seats 56 people, and estimates he will open it next May or June at a cost of about $600-700k. He could open it sooner, but he really wants to spec it out.
He noted that his will be the only diner of this type in the entire Idaho-Montana-Utah state area.
So if someone wanted to try this idea out, you’ve got a strongly recommended location, you’ve got cost estimates, google the subject and you’ll find more sellers in a minute than you’ll need.
Sure the Utah guy is spending a small fortune to refurbish his diner, but he is also doing it to create a crown jewel in his town. An Idaho Falls diner would just need to be made nice, so the cost would probably be much lower.
Please will someone do this!?!
We live by the airport and drive past the Apple Barrel many times daily. (We also encounter the awful traffic from the International Way buildup).
I don’t know how they did it, but they managed to stay in business without anyone really knowing they were there. If I drive past during the lunch hour the place is parked up and packed. At all other times it’s just about empty, in fact, it’s really hard to even know they are there (I thought they might be a little craft store or boutique, I think a fabric store was/is there). It wasn’t until the Mrs. Powell’s sign went up that I realized it probably was food related.
And not that I don’t enjoy food, because I may have personally paid the salaries of all the restaurant workers in IF/Ammon these past years, but I still haven’t stopped in to check these guys out.
Either they already have all the business they need/want, or they don’t really have a savvy marketing crew.
The packed parking lot at lunch says to me that their food must be at least acceptable. I’m going to make a more conscious effort to stop by some time.
I should have added, I’d patronize that local diner on International Way, too, if it were any good. So many workers between Grandview and the airport, (and residents) so there is a built in populace in need of those services.
The last time I went to the airport to eat (regularly), was when Dolores Casella was there. Good food. I think I tried someone who came after her, but was not necessarily impressed. I don’t know who is there now, or if they are any good.
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Well I don’t know if a prefabricated solution would necessarily be cheaper than a constructed solution.
I think you would want the look of a prefabricated solution though, with curvy chrome roof, etc.
I know someone’s going to say “but we already have Winger’s and 5&Diner” but those really are more restaurant than diner in my flawed opinion.